Paul Barber
Last updated: January 16, 2023

Top Online Betting Sites October 2023

Before we go any further with this article, we've listed our top list of best and safest online betting websites available on the market today. Finding the best betting sites to enjoy all kinds of betting is straightforward if you know where to look, and that's what our sports editorial team has been busy doing on this page! We're spoiled for choice thanks to the sheer number of premium and trusted online sports betting sites available to UK punters, so for those who just want to dive right in and sample the best betting experience online, then the betting sites below will deliver just that. They've each been tried and tested by our team and have passed our strict review phase with flying colours.  

On top of that, they each offer all new customers the best betting bonuses, the most competitive odds, tons of payment options and also all the betting choices you can ask for! All of that awaits at the UK betting sites below. Have a browse, compare each one and simply pick the best site to suit your preferences!

The Pools Sports
Bet £10 Get £20 Welcome Offer
Plus Free Spins, Acca Boosts, Best Odds Guaranteed
  • Iconic Household Brand
  • Major Betting Markets Covered
  • In-Play, Virtual & Esports
18+, UK only. Deposit and place a minimum £10 cash bet at single or accumulated odds of 1/1 or greater and we will give you 1 x £5 in free bets plus an extra 3 x £5 Free Bets the following day. Applies to first cash bet only. Free bets credited as 4 x £5 bets to use on 3x Any sport & 1x Virtuals. Cashed Out, Void or Draw No Bet wagers do not qualify for this promotion. 1 x £5 Free Bets are credited upon qualifying first bet settlement, other free bets credited by midday the day after your first bet settles. 7-day free bet expiry. Available once per customer. This offer cannot be combined with any other promotion. Full T&C's apply. T&C Apply | BeGambleAware #AD
Betfred Sports
Stake £10 and get £40 in Bonuses + 50 Spins
Use Bonus Code: WELCOME40
  • Established Company (4+ Decades)
  • Huge Choice of Betting Markets
  • Solid Betting Promos & Offers
New 18+ UK customers only. Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply. T&C Apply | BeGambleAware #AD
Betiton Sports
Bet £15 Get £10
  • Superb Welcome Betting Offer
  • Great For Live Betting
  • Trusted Brand - UKGC Licensed
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply T&C Apply | BeGambleAware #AD
Fitzdares Sports
50% Back As A Free Bet up to £50 (On 1st Day Losses)
10 Free Spins On Reel King
  • Traditional Bookmaker
  • Great Welcome Betting Bonus
  • Top for Horseracing & In-Play
New customers only aged 21+. Minimum deposit £10. Qualifying bet must be placed at odds of evens (2.0) or greater. Get 50% back on first day losses as a free bet up to £50 plus 10 free spins on Reel King, credited within 24 hours. Free Bet and Spins expire in 7 days. T&Cs apply. Please bet responsibly. T&C Apply | BeGambleAware #AD
Bet £25 Get Up To £35 In Free Bets
On-Site Sports Betting Offers
  • Well Known Betting Brand
  • Ample Choice of Betting Markets
  • Lucrative Sign-Up Offers
Place a qualifying £25 fixed odds bet at odds of 1/2 or greater. Qualifying bet cannot be placed in-play or cashed out early. A first free £5 fixed odds bet will be credited upon settlement of the qualifying bet.. 4 x following £5 free fixed odds bets will be added to your account on consecutive days. After your first free fixed odds bet you will also get a free £5 Total Goals spread bet. And after your second free fixed odds bet you will also get a second free £5 Total Goals spread bet. You must have a full spread betting account to be able to claim the free Total Goals spread bets. Note, future spread bet placed, losses can exceed deposit. Place a smaller qualifying fixed-odds single bet at minimum odds of 1/2 and get different amounts of free fixed odds bets as per below: Free bets must be claimed within 28 days of opening. Free bet stake not included in any winnings. Ts&Cs Apply. 18+ T&C Apply | BeGambleAware #AD
Britain Bet
Deposit £10 Get £10 Betting Bonus
Plus On Site Betting Offers
  • Superb Betting Options
  • Cashback Available
  • Casino & Betting From 1 Account
New Players Only. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full Terms apply. T&C Apply | BeGambleAware #AD
Bet £10 & Get a £30 Free Bet
Weekly Sports Promotions & Casino Offers
  • Top Betting Offer UK
  • Trusted Platform
  • Slots & Live Games Available
New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full Terms Apply 18 T&C Apply | BeGambleAware #AD
Rolletto Casino
Welcome Bonus Package to to £6,000
Bitcoin Bonuses, Sports Betting Offers
  • Crypto/BTC Casino
  • 100+ Game Providers
  • Sports betting / Esports Betting Available
The minimum deposit eligible for the Bonus is 20€/$. Casino Bonus applies for the Slot games. Bonus will be credited to your account immediately after your first deposit. Then you should activate the bonus manually. (You should activate the bonus first and then play casino, otherwise, you will not get the bonus). You can only benefit from this bonus once and only on your first deposit. This Bonus cannot be used in conjunction with any other promotion. Casino Bonus and Deposit are subject to wagering requirements of thirty (30) times deposit plus bonus amount. T&C Apply | BeGambleAware #AD
Mr Play Sports
Bet £10 Get £10 Betting Bonus
Play Boosts, Accumulators & Punters Tournaments
  • Trusted Gaming Brand
  • Nice Welcome Bonus & Regular Offers
  • Fully-fledged Casino Games Library
Standard Welcome Offer terms (Bet 10 Get 10): This offer is for new customers only and is available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on the sport to activate the Free Bet is: £10 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making the first deposit of £10 or more. The offer only applies to players who are residents of the United Kingdom, Norway, Finland, Germany and Canada. T&C Apply | BeGambleAware #AD
LuckLand Casino
Welcome Bonus up to £50
50 Bonus Spins
  • Trusted - Online Since 2015
  • Comprehensive Games Catalogue
  • Sports Betting Available
New players only 18+. Min deposit £20. 40x wagering applies to match up bonus . Offer valid for 1 week. 50 Spins on Starburst. 40x wagering applies to Spins T&C Apply | BeGambleAware #AD
Golden Lion Bet
400% up to £2,000
125 Free Spins: Use Promo Code: ALIVE125
  • Tons of New Games
  • Generous Welcome Offer
  • Sports Betting Available
Welcome Package: LION1 400% up to £2000+ 100 Free spins. Welcome Package LION2 200% up to £1000 + 50 Free spins. Welcome Package LION3 150% up to £1000 + 25 Free spins. Welcome Package LION4 100% up to £1000. Welcome Package LION5 100% up to £1000 T&C Apply | BeGambleAware #AD
Welcome Bonus up to £1,500
10% Loyalty Bonus
  • Crypto/Bitcoin Accepted
  • Top Casino Providers, Sports Betting & Esports
  • Generous Welcome Bonus & Loyalty Programs
The minimum deposit is 20 $/€/£. 1st Deposit Bonus 100% up to 500 $/€/£. 2nd Deposit Bonus 50% up to 500 $/€/£. 3rd Deposit Bonus 100% up to 500 $/€/£ T&C Apply | BeGambleAware #AD
Welcome Bonus up to £3,000 (Over 3 Deposits)
75 Free Spins & Up To 20% Cashback
  • Mammoth Welcome Bonus + Cashback
  • Well Designed Casino With Top Games
  • Sports Betting & Live Casino Available
First Deposit Bonus - 100% up to £1,000 + 50 Free Spins on Gates of Olympus, Second Deposit Bonus - 100% up to £1,000 + 25 Free Spins in Sweet Bonanza. Third Deposit Bonus - 100% up to 1,1000. New players only. Full terms and conditions apply. T&C Apply | BeGambleAware #AD

How To Identify The Best UK Betting Sites?

There are a plethora of betting sites in the UK, creating intense competition among operators. The market is crowded with excellent deals, outstanding bonuses, and exceptional site designs. The best UK betting sites will have specific qualities, such as a user-friendly interface that creates a stress-free experience for users:

Innovative Features For Ease & Convenience

Features such as live streaming and choice of betting markets that include football, tennis, and horse racing. The demand for Esports Betting, Virtual Sports, and MMA is surging. Online security is vital whatever the industry and the best UK betting sites incorporate the latest security features, safety measures, encryption software, and firewalls. Here is a summary of elements the best UK betting sites invariably include:

Promotions & Bonuses

Bonuses are a significant advantage of betting online, and bookies serve up many promotions. They include welcome bonuses, cashback deals, price boosts, insurance betting, and enhanced odds on specific markets.

Competitive Odds

The value of a decent online betting site lies in the quality of odds on offer. The prices and odds will largely determine how much you can win.

Betting Site Features

Fast cashouts, live streaming and live betting and live chat customer support are the most in-demand features.

Site Usability

The site’s usability is a vital factor, and there should be desktop and mobile accessibility. The best betting sites allow users to wager within seconds, and the interface is easy and quick to use.

Mobile Site / Web App

The best UK bookies have a mobile option available. In 2019, more than half of all UK online bettors use a mobile device to place bets, according to the UK Gambling Commission. The figures balloon with younger users, reaching almost three-quarters for 18-24-year-old punters in 2019.

Variety Of Betting Markets Available

The variety of betting markets is undoubtedly an advantage. The best online bookies offer dozens of different sports, major and minor leagues, national and international competitions 

Customer Support & FAQs

UK players have come to expect reliable service and a responsive support team. A live chat service should be available 24/7, with an experienced team dealing with player queries. A FAQ section would be useful as users can gain valuable information without contacting the support agents.

Banking Options

The variety of banking options available to UK online bettors is pretty vast, despite credit cards being banned for online betting in April 2020. The best betting sites in the UK invariably offer a wide variety of options.

Apple Pay
Apple Pay95%
  • Enhanced Security
  • One-Click Payments
  • Convenient for iOS Users
Read review
  • Easy to Use On All Devices
  • Extra Level of Security
  • One Click Payments
Read review
Phone Bill
Phone Bill75%
  • Fast & Secure
  • Low Limits
  • Widely Accepted & Efficient
Read review
  • No Fees
  • Convenient & Easy To Use
  • You Don’t Need A Bank
Read review
  • No Account Needed
  • No Need For Bank Cards
  • Highly Secure
Read review
  • Safe, Secure & Trusted
  • Bonus Compatible
  • Widely Accepted
Read review
  • Easy To Stay Within Limits
  • Safe & Secure
  • Wideley Accepted at UK Casinos
Read review
  • Widely Accepted
  • Fast Withdrawals
  • Safe & Trusted
Read review
  • Widely Accepted
  • Safe & Secure
  • Bonus Compatible
Read review
  • Widely Accepted
  • Fast Withdrawals
  • Highly Secure
Read review
  • Widely Accepted
  • Safe & Secure
  • Bonus Compatible
Read review
Bitcoin Casinos UK
Bitcoin Casinos UK80%
  • Safe & Alternative
  • Better Bonuses
  • Instant Cashouts
Read review

Football Betting Sites UK

Football is hugely popular in the UK. Its cross-generational and cultural appeal defines the nation’s love for the beautiful game. The standards of the game are incredibly high across the board, whether in the Premier League, the Champions League, international tournaments, leagues, and competitions such as the FIFA World Cup and the Euros.

💡 Football betting accounts for over 50% of all online betting in the UK. There aren’t any bookmakers that don’t offer football betting. Another significant benefit of football being can get live coverage on many smaller leagues all around the world. The top online bookmakers in the UK offer live betting. The pre-match odds posted for a match start changing as a match kicks off, so punters get odds that change as the game progresses. 

Sports Betting Bonuses

Bonuses are a big part of online sports betting, with all the best UK sites providing a plethora of bonuses and sports betting offers. You can add the rewards with your deposits, and the welcome bonus is the most beneficial, as it serves to attract new customers. It enables you to wager more without risking your funds.

New betting sites in particular offer enticing bonuses to stand out in such a competitive marketplace. Bonus types include free bets, promos with enhanced odds, risk-free bets, cash backs, and more. Bonuses and free bets are part of the betting industry and have significant advantages over brick and mortar establishments. All bonuses have restrictions and conditions that indicate their actual value. There are wagering requirements to fulfil and time limits to use the offers.

New Betting Sites October 2023

New betting sites have more to prove than long-running sites. The offers tend to go over and above the industry norm to earn trust and gain new clients. They offer something better and more attractive to get off to a flying start. Big sign up offers are the order of the day, and state of the art interfaces are among the top traits of a new betting site.

The most enticing factor of registering at a new online betting site is the generous welcome bonus. You can expect a new online bookmaker to require a low deposit of perhaps £5 or £10 to get started with your first bet. The signing up offer can double or triple that, so you get more funds at the outset, and the wagering requirements tend to be on the low side.

Another trait of new betting sites is the quality of odds. New betting sites often have enhanced odds on several betting markets that makes it beneficial to sign up. You can even get better odds boosts for new customers to establish a name and offer great value.

Which Online Betting Sites UK Should I Choose?

You should check if the site has a valid gambling license valid for the UK. The next is to check the speed of payouts and the number of banking methods. Same-day payouts are preferable, and most eWallet provide that service. Other withdrawal methods may take two to three days.

The site should ask you to verify your identity by supplying supporting documents. That shows the betting site’s seriousness and is no bad thing as long as the process doesn’t take forever. It shows the site is taking security seriously. Moreover, the site should run on SSL encryption to protect your private data. The best UK betting sites have these qualities, and they are the ones you should seek out online bookies with a strict baseline of safety.

Checklist For Finding The Best UK Betting Sites

  • A UK Gambling Commission license is a must, though if a site holds others then that’s a very positive sign.
  • Plenty of safe payment methods & same day withdrawals
  • Top web security (SSL Encrypted)
  • Well-designed interface so it’s easy to register and find sports and events to bet on
  • Decent bonuses and odds: today’s betting sites need to be competitive, so great betting offers are often easy to find.

In-Play & Live Betting Sites

Live in-play betting is fast and furious and a significant contributor to the excitement of online betting. The attraction is that online bookies don’t have that much time to post new, updated odds so you can find real value bets. Furthermore, many sites allow you to cash out quickly with live betting. The convenient option enables you to get hold of your winnings swiftly from a live wager even before the event is over.

Live betting provides a far more intimate online betting experience where you can watch the games live while making fast decisions as the action unfolds in real-time. The best live betting sites stream matches without charge; therefore, you can watch the game in one window, while placing bets in another! Serious and casuals punters can benefit from live betting. In-play betting serves up attractive new opportunities for serious gamblers, rewarding them for quick decisions and hours of in-depth research. A better who can spot such opportunities can create an edge over bookmakers.

All legitimate UK betting sites carry a licence from the UK Gambling Commission. Strict regulations and laws govern online betting in the UK, such as limits on advertising, responsible gaming, and fair wagering requirements. You can identify a legitimate betting site by its license which should be displayed on the landing page.

Moreover, online bookies are obliged to participate in the multi-operator gambling scheme, GAMSTOP to combat addictive and problematic gambling. They should also display that logo on the landing page. Choosing a legitimate betting site protects you from unscrupulous and cowboy operators that may refuse to pay you your winnings or attempt to delay payment. The UK Gambling Commission doesn’t recognise betting sites with a license from the Government of Curaçao, and the Antigua Directorate of Offshore Gambling; therefore, you should avoid them.

Online Betting Sites FAQs

As you can see, there’s a lot to cover when it comes to the subject of online betting. Hopefully, our in-depth guide to online betting and the best betting sites above has cleared up a lot of questions you may have about getting started. In case you have other burning questions that need to be answered, we’ve added some frequently asked questions we hear on a regular basis below.

    How Long Does It Take To Open an Online Betting Account?

    Modern online betting sites have made the whole registration process easy, so as long as you have everything to hand, it shouldn’t take longer than 5 minutes to create a new betting account. To complete your verification process (which needs to be done whenever you create a new gambling account at UK licensed websites) you will need to upload the required KYC (know your customer) documents, usually from within your account. Documents requested usually are photographic proof of ID document and also a proof of address, such as a mobile phone bill. You normally will have a small time frame in which to complete this process, however, it is sensible to do it when you set up your account. Either way, you will have to verify your account before you can withdraw any winnings, but on the whole, setting up a new betting account should not take longer than 10 minutes in all.

    Which Online Gambling Sites Are The Best?

    What is Acca Insurance?

    Which Betting Site Has The Best Mobile App?

    How Can I Stay In Control Of My Gambling?


Related Pages You May Also Like

Subscribe to our Newsletter

Receive latest offers, bonuses & much more in your inbox.

If you subscribe you confirm you are 18+ and you accept to receive marketing material.