Paul Barber
Last updated: January 14, 2023

Best New Betting Sites 2023

New betting sites are always popping up; checking for regular updates will keep you ahead of your game. The best sites provide advantageous welcome bonuses, highly competitive odds, in-play betting, and multiple sports betting markets. New bookmakers have to make more of an effort to attract customers and stand out from the crowd. You should always seek a legitimate betting site duly registered and adequately licensed by the UK Gambling Commission. With that in mind, you can place bets with peace of mind. Deposit funds safely and thoroughly enjoy your online betting experience.

The Pools Sports
Bet £10 Get £20 Welcome Offer
Plus Free Spins, Acca Boosts, Best Odds Guaranteed
  • Iconic Household Brand
  • Major Betting Markets Covered
  • In-Play, Virtual & Esports
18+, UK only. Deposit and place a minimum £10 cash bet at single or accumulated odds of 1/1 or greater and we will give you 1 x £5 in free bets plus an extra 3 x £5 Free Bets the following day. Applies to first cash bet only. Free bets credited as 4 x £5 bets to use on 3x Any sport & 1x Virtuals. Cashed Out, Void or Draw No Bet wagers do not qualify for this promotion. 1 x £5 Free Bets are credited upon qualifying first bet settlement, other free bets credited by midday the day after your first bet settles. 7-day free bet expiry. Available once per customer. This offer cannot be combined with any other promotion. Full T&C's apply. T&C Apply | BeGambleAware #AD
Betfred Sports
Stake £10 and get £40 in Bonuses + 50 Spins
Use Bonus Code: WELCOME40
  • Established Company (4+ Decades)
  • Huge Choice of Betting Markets
  • Solid Betting Promos & Offers
New 18+ UK customers only. Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply. T&C Apply | BeGambleAware #AD
Betiton Sports
Bet £15 Get £10
  • Superb Welcome Betting Offer
  • Great For Live Betting
  • Trusted Brand - UKGC Licensed
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply T&C Apply | BeGambleAware #AD
Fitzdares Sports
Bet £30 Get £30
20 Free Spins on Fishin' Frenzy The Big Catch
  • Traditional Bookmaker
  • Great Welcome Betting Bonus
  • Top for Horseracing & In-Play
New customers only aged 21+. Minimum deposit £10. Qualifying bet must be placed at odds of evens (2.0) or greater. Get a matched Free bet up to £30 plus 20 Free Spins on Fishin’ Frenzy The Big Catch, credited within 24 hours. Free Bet and Spins expire in 7 days. T&Cs apply. Please bet responsibly. T&C Apply | BeGambleAware #AD
Bet £25 Get Up To £35 In Free Bets
On-Site Sports Betting Offers
  • Well Known Betting Brand
  • Ample Choice of Betting Markets
  • Lucrative Sign-Up Offers
Place a qualifying £25 fixed odds bet at odds of 1/2 or greater. Qualifying bet cannot be placed in-play or cashed out early. A first free £5 fixed odds bet will be credited upon settlement of the qualifying bet.. 4 x following £5 free fixed odds bets will be added to your account on consecutive days. After your first free fixed odds bet you will also get a free £5 Total Goals spread bet. And after your second free fixed odds bet you will also get a second free £5 Total Goals spread bet. You must have a full spread betting account to be able to claim the free Total Goals spread bets. Note, future spread bet placed, losses can exceed deposit. Place a smaller qualifying fixed-odds single bet at minimum odds of 1/2 and get different amounts of free fixed odds bets as per below: Free bets must be claimed within 28 days of opening. Free bet stake not included in any winnings. Ts&Cs Apply. 18+ T&C Apply | BeGambleAware #AD
Britain Bet
Deposit £10 Get £10 Betting Bonus
Plus On Site Betting Offers
  • Superb Betting Options
  • Cashback Available
  • Casino & Betting From 1 Account
New Players Only. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full Terms apply. T&C Apply | BeGambleAware #AD
Bet £10 & Get a £30 Free Bet
Weekly Sports Promotions & Casino Offers
  • Top Betting Offer UK
  • Trusted Platform
  • Slots & Live Games Available
New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full Terms Apply 18 T&C Apply | BeGambleAware #AD
Rolletto Casino
Welcome Bonus Package to to £6,000
Bitcoin Bonuses, Sports Betting Offers
  • Crypto/BTC Casino
  • 100+ Game Providers
  • Sports betting / Esports Betting Available
The minimum deposit eligible for the Bonus is 20€/$. Casino Bonus applies for the Slot games. Bonus will be credited to your account immediately after your first deposit. Then you should activate the bonus manually. (You should activate the bonus first and then play casino, otherwise, you will not get the bonus). You can only benefit from this bonus once and only on your first deposit. This Bonus cannot be used in conjunction with any other promotion. Casino Bonus and Deposit are subject to wagering requirements of thirty (30) times deposit plus bonus amount. T&C Apply | BeGambleAware #AD
Mr Play Sports
Bet £10 Get £10 Betting Bonus
Play Boosts, Accumulators & Punters Tournaments
  • Trusted Gaming Brand
  • Nice Welcome Bonus & Regular Offers
  • Fully-fledged Casino Games Library
Standard Welcome Offer terms (Bet 10 Get 10): This offer is for new customers only and is available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on the sport to activate the Free Bet is: £10 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making the first deposit of £10 or more. The offer only applies to players who are residents of the United Kingdom, Norway, Finland, Germany and Canada. T&C Apply | BeGambleAware #AD
LuckLand Casino
Welcome Bonus up to £50
50 Bonus Spins
  • Trusted - Online Since 2015
  • Comprehensive Games Catalogue
  • Sports Betting Available
New players only 18+. Min deposit £20. 40x wagering applies to match up bonus . Offer valid for 1 week. 50 Spins on Starburst. 40x wagering applies to Spins T&C Apply | BeGambleAware #AD

How We Rank The Best Betting Sites UK

Ranking the best betting sites involves in-depth research and analyses, along with actually experiencing the site in person. We make a detailed comparison of all the new betting sites coming online. We check betting margins, Bonus conditions and rollover requirements, minimum odds, maximum cashouts, and minimum deposit, among other factors. 

Accurate ratings are compiled from internal statistics and independent sources, and all sites are licensed with the UK Gambling Commission. We contact the customer support team to check the speed of response, politeness, quality, and knowledge during the evaluation process. These factors account for a portion of our reviewing process, and the other part is player feedback. Here are some reasons a new betting site can achieve a high rating:

  • Extensive sports coverage and betting markets
  • Favourable odds
  • Generous welcome bonus and ongoing offers for members
  • User-friendly website & mobile app
  • Live streaming options
  • In-play live betting
  • Efficient customer support
  • Broad choice of payment methods
  • Fast withdrawals

Top Sports Betting Sites For Bonuses

UK betting sites go to great lengths to attract new customers and retain their existing player base. Keeping abreast of the benefits they offer will help you choose the top betting sites. The obvious factors are the betting offers and bonuses that come in all shapes and forms. Betting offers are the most prominent attractions and unique selling points online gambling sites provide for new customers. However, it will help if you check the bonus terms and conditions. In most cases, there are various wagering requirements to reach, and each site has different ones.

Deposit Bonuses

New betting sites often provide a deposit bonus to attract players to sign up. They invariably differ from one place to another; nevertheless, you can expect a 25% to 200% welcome deposit bonus, up to £100 or £200. For instance, a 100% deposit bonus grants you an additional £100 with a deposit of £100. A Matched Deposit Bonus is similar to a deposit bonus. It allows you to grab an equal amount of your deposit. It is the most searched bonus type in the betting industry.

Free Bets

A free bet is self-explanatory and is essentially the amount of money an online bookmaker will deposit into your new betting account when you register and sign up. It’s pretty commonplace to receive a free bet for signing up at a new betting site.

Risk-Free Bets

Risk-Free bets are attractive offers where the betting site refunds your losing bet if it doesn’t win. Such promos are a great way to start betting at a new place since there aren’t any downsides. Risk-free chances are generally available for current and new members, and like all other bonuses, are subject to wagering requirements, although they are typically lower for free bets.

Enhanced Odds Offers

Another way new betting sites stand out from the crowd is to offer enhanced snd superior odds. Many factors attract punters to a bookie; however, the most important is how much they win or lose. You always want to ensure you get the best price, with the lowest bookmaker margin. New betting sites target enhanced odds to drive business to them, making it a compelling reason to sign up.

New Mobile Betting Sites

Technology is rapidly advancing, and new betting sites are using it to the maximum. Mobile betting sites have state-of-the-art betting apps for mobile that allows you to take advantage of betting on the go. Mobile betting sites use the latest available software to bring mobile betting vividly to life. If you intend to bet on the go, there are numerous mobile apps available to download, so you are always seconds away from betting from your phone. New sports betting sites never use outdated apps, which guarantees the latest and the best app design. They generally combine all the best features of existing betting apps and improve on them. Nevertheless, certain betting features, such as live streaming, can be a bit tricky.

How To Sign Up At A UK Betting Site

To open an account and deposit at a UK betting site shouldn’t be a complicated affair. The entire process should be as short and straightforward as possible. You will have to visit the banking or cashier page to choose your depositing and withdrawal methods. You should check if all the security protocols like SSL encryption are in place and check all the payment methods available. The depositing process shouldn’t require more than a click or two, and you should check the promotions page to claim any bonuses before placing your bets. Don’t forget to check the payout times and account verification process before making a withdrawal.

How To Get The Most From Your Online Sports Betting

To make the most of your sports betting experience, you should ensure the site is legitimate. UK players should bet with a bookmaker registered and adequately licensed by the UK Gambling Commission. Everything should be open, honest, and precise information. Other factors come into play, such as market choice, betting odds and customer support; however, no element is as important as choosing to bet with a betting site with a UK license.

Payment Methods Available At New Betting Sites 2023

Payment Options are one of the most important factors when choosing a new betting site. Depending on different providers, fees and the speed of deposits and withdrawals differ. New betting sites include the best and most secure payment options available in the UK, including Skrill, PayPal, Boku, Trustly, Kalrna, Visa, Mastercard (debit cards only for the UK), Apple Pay, and Bitcoin.


Skrill is a renowned eWallet that provides instant transfers to and from online betting sites. It’s wide availability, ease of use, and convenience make Skill an obvious choice for UK players.


PayPal is the original eWallet started by Elon Musk. Its popularity is unrivalled as it provides a seamless yet secure connection between PayPal and a bank account or credit/debit card. You can transfer from your bank account to your PayPal account and onto the betting site to avoid adding any payment details to your betting account.


Boku is a mobile payment system that allows for smaller deposits. The payment system protects users from fraud and ensures compliance. It has become more widespread over recent years, with more online betting sites offering Boku.


Trustly uses the highest encryption standards and banking security systems to provide a safe and efficient payment method. Betting sites are providing Trustly as an option due to demand from players and their unique features.


Klarna provides mobile payment solutions and is increasingly popular at many online merchants and betting sites. Klarna allows you to pay four instalments for what you pay for today.


Visa is the leading credit card brand and, together with MasterCard, constitutes most of the card market. You can transfer funds from your betting site account directly to your card account.


MasterCard is undoubtedly a popular choice; however, UK residents are limited to debit cards. Nevertheless, it is still widely available as an option and has its advantages and benefits, making it a staple at most UK betting sites.

Apple Pay

Apple Pay is the renowned mobile payment system for iOS users with a host of in-built security features and the convenience of paying directly from your phone.


Bitcoin is the crypto of the moment, so it’s only fitting that it is a viable payment method at betting sites. There’s no need to mention the surge in the price of Bitcoin; nevertheless, it has become a useful payment method that’s in demand by online bettors.

Top Payment Methods At New Betting Sites 2023

Apple Pay
Apple Pay95%
  • Enhanced Security
  • One-Click Payments
  • Convenient for iOS Users
Read review
  • Easy to Use On All Devices
  • Extra Level of Security
  • One Click Payments
Read review
Phone Bill
Phone Bill75%
  • Fast & Secure
  • Low Limits
  • Widely Accepted & Efficient
Read review
  • No Fees
  • Convenient & Easy To Use
  • You Don’t Need A Bank
Read review
  • No Account Needed
  • No Need For Bank Cards
  • Highly Secure
Read review
  • Safe, Secure & Trusted
  • Bonus Compatible
  • Widely Accepted
Read review
  • Easy To Stay Within Limits
  • Safe & Secure
  • Wideley Accepted at UK Casinos
Read review
  • Widely Accepted
  • Fast Withdrawals
  • Safe & Trusted
Read review
  • Widely Accepted
  • Safe & Secure
  • Bonus Compatible
Read review
  • Widely Accepted
  • Fast Withdrawals
  • Highly Secure
Read review
  • Widely Accepted
  • Safe & Secure
  • Bonus Compatible
Read review
Bitcoin Casinos UK
Bitcoin Casinos UK80%
  • Safe & Alternative
  • Better Bonuses
  • Instant Cashouts
Read review

Tips To Manage Your Bankroll

Bankroll management is essential for a successful and pleasurable betting experience. When you set out to bet online, you should always keep your bankroll firmly in mind. You should know where you stand after each bet without having to count your pennies. Managing your bankroll is essentially about deciding exactly how much you are willing to spend before you start betting. Once you set your budget, you can divide it into smaller units for each bet or the number of betting sessions.

Responsible Gambling

The online betting industry has improved tremendously in the areas it was lagging in in recent years. The responsible betting mechanism has transformed the market into a far safer environment. The UKGC and leading organisations like BeGambleAware are making proactive control a priority to make players aware of gambling risks. 

Online betting should be fun; when it stops being so, it’s time to quit. Responsible betting sites make sure you are aware of responsible gambling and often contain links to gambling organisations. You can set periodic limits for your deposits and arrange a value limit for your bets. You can opt to break with a self-exclusion feature and discuss it with others in your surroundings to compare how you feel about gambling.

New Betting Sites FAQ

If you're looking to try a new UK betting site, make sure you have all of your questions answered before you get started. Hopefully, our guide to the newest UK betting sites above has done the trick, but if not, check out some of the most important and also often overlooked FAQ's about new betting websites below, just in case they help you out a bit more before you sign up to a new online betting site:

    Is It Legal To Bet On Sports In The UK?

    Yes, online betting is entirely legal in the UK and is in fact one of the oldest pastimes enjoyed by many. Today, you can easily sign up and bet online at various new and established sports betting sites. However, to stay protected, you should play at a new betting site that's licensed and regulated by the UK Gambling Commission. However lucrative a betting offer may be, we do not recommend playing at offshore betting sites as they're not legal in the UK and as a punter, you have no grounds for protection of your funds, personal details/data and winnings.

    Which New Betting Sites 2023 Gives Free Bets?

    Are New Betting Sites Safe?

    Can I Bet On Horse Racing at New UK Betting Sites?

    How Can I Deposit at New Betting Sites?

    Why Can't I Use My Credit Cards At new Betting Sites 2023?


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