Paul Barber
Last updated: September 10, 2021

Best New Betting Sites - United Kingdom

New betting sites are popping up all the time; checking for regular updates will keep you ahead of your game. The best sites provide advantageous welcome bonuses, highly competitive odds, in-play betting, and multiple sports betting markets. New bookmakers have to make more of an effort to attract customers and stand out from the crowd. You should always seek a legitimate betting site duly registered and adequately licensed by the UK Gambling Commission. With that in mind, you can place bets with peace of mind. Deposit funds safely and thoroughly enjoy your online betting experience.

Betfred Sports
Bet £10 Get £30 In Free Bets
60 Free Spins
  • Established Company (4+ Decades)
  • Huge Choice of Betting Markets
  • Solid Betting Promos & Offers
New UK & NI customers only. Promo code ‘SPORTS60’. Deposit & place first sports bet of £10+ in one bet transaction, at odds of Evens (2.0) +. settled within 7 days of registration. The first bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement, 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 60 Free Spins on Justice League Comics. 7-day expiry. Full T&Cs apply. T&C Apply | BeGambleAware #AD
Mr Play Sports
Bet £10 Get £10 Betting Bonus
Play Boosts, Accumulators & Punters Tournaments
  • Trusted Gaming Brand
  • Nice Welcome Bonus & Regular Offers
  • Fully-fledged Casino Games Library
Standard Welcome Offer terms (Bet 10 Get 10): This offer is for new customers only and is available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on the sport to activate the Free Bet is: £10 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making the first deposit of £10 or more. The offer only applies to players who are residents of the United Kingdom, Norway, Finland, Germany and Canada. T&C Apply | BeGambleAware #AD
Casino Planet
100% up to £100 Bonus
200 Bonus Spins
  • Popular UK Casino
  • Progressive Jackpots
  • Trusted Brand
New players Only. £10 min deposit. £5 max bet using bonus. 60x (40x referred player) wagering applies. Bonus valid for 14 days. 20 Spins will be credited instantly upon qualifying deposit + then 20 per day for 9 days on pre-selected games. Free Spins valid for 72 hours from credit. Max Free Spins winnings £100. Ewallets excluded. 18+ T&C Apply | BeGambleAware #AD
Jonny Jackpot
500 Bonus Spins Welcome Package
Daily Promotions Calendar
  • Competitive Sign Up Bonus
  • Over 1,000 Top UK Casino Games
  • Daily Casino Promotions Calendar For All
New players only. One welcome package per player. Max bonus bet £5, Min deposit £20, 1​st deposit: get 100 bonus spins, 2​nd​ Deposit: get 75 bonus spins, 3​rd​ deposit: get 125 bonus spins, 4​th deposit: get 50 bonus spins, 5​th​ deposit: get 150 bonus spins. All spins are on slot game Book of Dead only. Bonus funds must be used within 30 days and bonus spins within 10 days. Spins winnings credited as bonus. ​Max winnings from bonus spins are equivalent to the number of spins awarded. ​Bonus funds separate to cash funds and are subject to 35x wagering and withdrawal requirements. Terms Apply. T&C Apply | BeGambleAware #AD

How We Rank The Best Betting Sites UK

Ranking the best betting sites involves in-depth research and analyses, along with actually experiencing the site in person. We make a detailed comparison of all the new betting sites coming online. We check betting margins, Bonus conditions and rollover requirements, minimum odds, maximum cashouts, and minimum deposit, among other factors. Accurate ratings are compiled from internal statistics and independent sources, and all sites are licensed with the UK Gambling Commission. We contact the customer support team to check the speed of response, politeness, quality, and knowledge during the evaluation process. These factors account for a portion of our reviewing process, and the other part is player feedback. Here are some reasons a new betting site can achieve a high rating:

  • Extensive sports coverage and betting markets
  • Favourable odds
  • Generous welcome bonus and ongoing offers for members
  • User-friendly website & mobile app
  • Live streaming options
  • In-play live betting
  • Efficient customer support
  • Broad choice of payment methods
  • Fast withdrawals

Top Sports Betting Sites For Bonuses

UK betting sites go to great lengths to attract new customers and retain their existing player base. Keeping abreast of the benefits they offer will help you choose the top betting sites. The obvious factors are the betting offers and bonuses that come in all shapes and forms. Betting offers are the most prominent attractions and unique selling points online gambling sites provide for new customers. However, it will help if you check the bonus terms and conditions. In most cases, there are various wagering requirements to reach, and each site has different ones.

Deposit Bonuses

New betting sites often provide a deposit bonus to attract players to sign up. They invariably differ from one place to another; nevertheless, you can expect a 25% to 200% welcome deposit bonus, up to £100 or £200. For instance, a 100% deposit bonus grants you an additional £100 with a deposit of £100. A Matched Deposit Bonus is similar to a deposit bonus. It allows you to grab equal the amount of your deposit. It is the most searched bonus type in the betting industry.

Free Bets

A free bet is self-explanatory and is essentially the amount of money an online bookmaker will deposit into your new betting account when you register and sign up. It’s pretty commonplace to receive a free bet for sign up at a new betting site.

Risk-Free Bets

Risk-Free bets are attractive offers where the betting site refunds your losing bet if it doesn’t win. Such promos are a great way to start betting at a new place since there aren’t any downsides. Risk-free chances are generally available for current and new members, and like all other bonuses, are subject to wagering requirements, although they are typically lower for free bets.

Enhanced Odds Offers

Another way new betting sites stand out from the crowd is to offer the enhanced snd superior odds. Many factors attract punters to a bookie; however, the most important is how much they win or lose. You always want to ensure you get the best price, with the lowest bookmaker margin. New betting sites target enhanced odds to drive business to them, making it a compelling reason to sign up.

New Mobile Betting Sites

Technology is rapidly advancing, and new betting sites are using it to the maximum. Mobile betting sites have state of the art betting apps for mobile that allows you to take advantage of betting on the go. Mobile betting sites use the latest available software to bring mobile betting vividly to life. If you intend to bet on the go, there are numerous mobile apps available to download, so you are always seconds away from betting from your phone. New sports betting sites never use outdated apps, which guarantees the latest and the best app design. They generally combine all the best features of existing betting apps and improve on them. Nevertheless, certain betting features, such as live streaming, can be a bit tricky.

How To Sign Up At A UK Betting Site

To open an account and deposit at a UK betting site shouldn’t be a complicated affair. The entire process should be as short and straightforward as possible. You will have to visit the banking or cashier page to choose your depositing and withdrawal methods. You should check that if all the security protocols like SSL encryption are in place and check all the payment methods available. The depositing process shouldn’t require more than a click or two, and you should check the promotions page to claim any bonuses before placing your bets. Don’t forget to check the payout times and account verification process before making a withdrawal.

How To Get The Most From Your Online Sports Betting

To make the most of your sports betting experience, you should ensure the site is legitimate. UK players should bet with a bookmaker registered and adequately licensed by the UK Gambling Commission. Everything should be open, honest, and precise information. Other factors come into play, such as market choice, betting odds and customer support; however, no element is as important as choosing to bet with a betting site with a UK license.

Payment Methods Available At New Betting Sites 2021

Payment Options are one of the most important factors when choosing a new betting site. Depending on different providers, fees and the speed of deposits and withdrawals differ. New betting sites include the best and most secure payment options available in the UK, including Skrill, PayPal, Boku, Trustly, Kalrna, Visa, Mastercard (debit cards only for the UK), Apple Pay, and Bitcoin.


Skrill is a renowned eWallet that provides instant transfers to and from online betting sites. It’s wide availability, ease of use, and convenience make Skill an obvious choice for UK players.


PayPal is the original eWallet started by Elon Musk. Its popularity is unrivalled as it provides a seamless yet secure connection between PayPal and a bank account or credit/debit card. You can transfer from your bank account to your PayPal account and on to the betting site to avoid adding any payment details to your betting account.


Boku is a mobile payment system that allows for smaller deposits. The payment system protects users from fraud and ensures compliance. It has become more widespread over recent years, with more online betting sites offering Boku.


Trustly uses the highest encryption standards and banking security systems to provide a safe and efficient payment method. Betting sites are providing Trustly as an option due to demand from players and their unique features.


Klarna provides mobile payment solutions and is increasingly popular at many online merchants and betting sites. Klarna allows you to pay four instalments for what you pay for today.


Visa is the leading credit card brand and, together with MasterCard, constitutes most of the card market. You can transfer funds from your betting site account directly to your card account.


MasterCard is undoubtedly a popular choice; however, UK residents are limited to debit cards. Nevertheless, it is still widely available as an option and has its advantages and benefits, making it a staple at most UK betting sites.

Apple Pay

Apple Pay is the renowned mobile payment system for iOS users with a host of in-built security features and the convenience of paying directly from your phone.


Bitcoin is the crypto of the moment, so it’s only fitting that it is a viable payment method at betting sites. There’s no need to mention the surge in the price of Bitcoin; nevertheless, it has become a useful payment method that’s in demand by online bettors.

Tips To Manage Your Bankroll

Bankroll management is essential for a successful and pleasurable betting experience. When you set out to bet online, you should always keep your bankroll firmly in mind. You should know where you stand after each bet without having to count your pennies. Managing your bankroll is essentially about deciding exactly how much you are willing to spend before you start betting. Once you set your budget, you can divide it into smaller units for each bet or the number of betting sessions.

Responsible Gambling

The online betting industry has improved tremendously in the areas it was lagging in in recent years. The responsible betting mechanism has transformed the market into a far safer environment. The UKGC and leading organisations like BeGambleAware are making proactive control a priority to make players aware of gambling risks. Online betting should be fun; when it stops being so, it’s time to quit. Responsible betting sites make sure you are aware of responsible gambling and often contain links to gambling organisations. You can set periodic limits for your deposits and arrange a value limit for your bets. You can opt to break with a self-exclusion feature and discuss it with others in your surroundings to compare how you feel about gambling.

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